{"id":5100,"date":"2015-02-17T00:37:08","date_gmt":"2015-02-17T06:37:08","guid":{"rendered":"http:\/\/www.unk.com\/blog\/?p=5100"},"modified":"2024-04-12T05:04:57","modified_gmt":"2024-04-12T11:04:57","slug":"7-worst-therapy-business-mistakes","status":"publish","type":"post","link":"https:\/\/www.unk.com\/blog\/7-worst-therapy-business-mistakes\/","title":{"rendered":"The 7 Worst Business Mistakes I Made as a New Therapist"},"content":{"rendered":"<p>As a newly qualified therapist, my future seemed bright.<\/p>\n<p>I floated out from the final exam, sensing I&#8217;d done well and knowing I&#8217;d found my calling. Dizzy with excitement, I couldn&#8217;t wait to save the world. Or at least some emotionally troubled people in my little corner of it.<\/p>\n<p>I&#8217;d earn a living on <i>my<\/i> terms doing something that meant something. Money would come as a pleasant side effect, but the important thing was that I was doing something meaningful to me.<\/p>\n<p>Little did I know idealism and financial reality were about to painfully collide. You see, I was no entrepreneur, no marketer, no Richard Branson.<\/p>\n<p>I was, well, a <i>therapist<\/i>. It felt almost&#8230;distasteful to think about self-promotion.<\/p>\n<p>And there&#8217;d been very little on the course about how to actually make money at therapy. Why should I think it deserved my attention?<\/p>\n<p>So, where did that put me?<\/p>\n<h3>Prefer to watch instead?<\/h3>\n<div class=\"video-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-deyXLE5cr8?si=M3W9usnKDWh4xHC4&amp;rel=0\" title=\"Watch The 7 Worst Business Mistakes I Made as a New Therapist\" frameborder=\"0\"><\/iframe><\/div>\n<h3>Solo practitioner reality bites<\/h3>\n<p>A couple of months into my idyllic new life, the flood of clients hadn&#8217;t materialized. I was starting to feel disillusioned, getting a little disheartened, and was most definitely broke.<\/p>\n<p>But I had to make it work. I was sick of being a wage slave. Before my (attempted) career path change, I&#8217;d been working minimum wage jobs, often several at a time. I was determined not to go back there.<\/p>\n<p>Despite my newly-qualified-therapist optimism, it took me a year to go from zero client income (although I still worked other jobs) to \u00a3400-500 a month, if I was lucky.<\/p>\n<p>The wolf was kept from the door, though it howled constantly from just round the corner.<\/p>\n<p>But I kept at it, slowly learning how to make money through my life&#8217;s calling.<\/p>\n<p>Today, I can look back and see exactly why it took me so long to be earning a decent living through therapy.<\/p>\n<p>And by giving <i>you<\/i> the seven worst mistakes I made, I hope you can speed up the process!<br \/>\n\n<h2>The 7 worst therapy business mistakes I made as a newly qualified practitioner<\/h2>\n<h3>1. Expecting clients to beat a path to my door<\/h3>\n<p>Although it sounds ridiculous when you say it out loud, I&#8217;d subconsciously assumed clients would just sense my newly earned certificate and somehow be drawn to my therapy room.<\/p>\n<p>Unthinkingly, I&#8217;d felt that once I was a therapist my newly gained skills would be enough to provide a good income.<\/p>\n<p>And guess what? It didn&#8217;t happen.<\/p>\n<p>It took me a while to wrestle down my own magical thinking, overcome my passive sitting around, and go get some clients.<\/p>\n<p><b>Obvious-in-retrospect learning point:<\/b>\u00a0You can&#8217;t be a therapist if no one knows you are one!<\/p>\n<p>But even after clients did begin to trickle in, I found my attitude still got in the way. If I were starting out now, I wouldn&#8217;t be&#8230;<\/p>\n<h3>2. Settling for fantasy over action<\/h3>\n<p>When I first started, I would self-indulgently imagine how successful I would be, how my diary would fill to the brim with eager clients. Life would be wonderful, sunshiny, and eternally rewarding. I could see it all so clearly&#8230; in my head.<\/p>\n<p>Sure, we all need some dream destinations to help motivate us, but too much self-indulgent fantasy can start to <i>replace<\/i> action <sup>(1)<\/sup>.<\/p>\n<p><b>Obvious-in-retrospect learning point:<\/b> Spend a <i>little<\/i> time fantasizing and <i>a lot<\/i> of time planning actionable steps.<\/p>\n<p>As it is, reality has now far out-performed my old fantasies! But back then, I had no way of knowing that. Paradoxically, it was only when I stopped fantasizing that reality had a chance to outperform fantasy.<\/p>\n<p>Also, if I had my time again, I wouldn&#8217;t be&#8230;<\/p>\n<h3>3. Feeling pathetically grateful to be paid<\/h3>\n<p>Again, this sounds ridiculous, but in a way <a href=\"http:\/\/www.unk.com\/blog\/how-lessons-from-a-conman-can-help\/\">I couldn&#8217;t believe people would actually <i>pay<\/i> me for therapy<\/a>. I&#8217;d feel hesitant to ask for my fee.<\/p>\n<p>It took me some time to see that you have to charge enough for people to trust you. <a href=\"\/blog\/how-to-make-more-money-as-a-therapist-and-help-people-more\/\">Under-charging can actually break rapport<\/a>: &#8220;What&#8217;s wrong with this guy and his therapy? Why is it so cheap?&#8221;<\/p>\n<p><b>Obvious-in-retrospect learning point:<\/b> We value what we pay for, so under-charging can damage the motivation of a client.<\/p>\n<p>The less they&#8217;ve invested in therapy financially, the less they might invest in it emotionally. Not good when, after all, your therapy may indirectly or directly save lives.<\/p>\n<h3>4.\u00a0Not pursuing ideas which made money<\/h3>\n<p>Early on, I ran a workshop on hypnosis for the general public. It worked, they loved it, and, for the first time, I made what seemed to me a lot of money \u2013 and quickly. Wow!<\/p>\n<p>Early on, I sold some hypnosis cassettes through a magazine.<\/p>\n<p>Early on, I advertised a one-day phobia seminar and it was jam-packed.<\/p>\n<p>Did I pursue these things? Not really.<\/p>\n<p>I could have trebled my income pretty fast around that time. Instead, I prevaricated or felt like it had been a one-off fluke.<\/p>\n<p><b>Obvious-in-retrospect learning point:<\/b> If something works, do more of it!<\/p>\n<p>If the earth gives, then that&#8217;s the spot to dig. If something works, go full out. But on the other hand&#8230;<\/p>\n<h3>5. Not saying no to save time and money<\/h3>\n<p>Just as I didn&#8217;t properly say yes to opportunities, I also didn&#8217;t say no to dead ends. So, I lost time and money.<\/p>\n<p>One workshop I ran only had four takers (because I hadn&#8217;t given enough lead time after putting leaflets in caf\u00e9s). Did I postpone it until I had enough people? Nope, I ran it at a loss.<\/p>\n<p>I would travel miles to see a client and not charge them for my travel or the time.<\/p>\n<p>It&#8217;s understandable that we want to say yes to every chance for work early on. But learning to say no to dead ends frees us to say yes to real opportunities.<\/p>\n<p><b>Obvious-in-retrospect learning point:<\/b> See your time as something valuable, because it really is the most valuable thing you have.<\/p>\n<div class='essb-ctt essb-ctt-modern' onclick=\"window.open('https:\/\/twitter.com\/intent\/tweet?text=See+your+time+as+something+valuable%2C+because+it+really+is+the+most+valuable+thing+you+have.&amp;via=marktyrell&amp;related=marktyrell&amp;url=https:\/\/www.unk.com\/blog\/7-worst-therapy-business-mistakes\/', 'essb_share_window', 'height=300,width=500,resizable=1,scrollbars=yes');\">\r\n    \t\t\t<span class='essb-ctt-quote'>\r\n    \t\t\tSee your time as something valuable, because it really is the most valuable thing you have.\r\n    \t\t\t<\/span>\r\n    \t\t\t<span class='essb-ctt-button'><span>Click to Tweet<\/span><i class='essb_svg_icon_twitter'><svg class=\"essb-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg><\/i>\r\n    \t\t<\/div>\n<p>I would be very careful how I gave my time now.<\/p>\n<p>So, what about money?<\/p>\n<h3>6. Not using money to make money<\/h3>\n<p>Back then, if I made \u00a3500 in a weekend from a workshop, I felt it was &#8216;my money&#8217; to be spent on non-business necessities.<\/p>\n<p>Understandable, I guess, because I was broke. But my progress would have been much quicker if I&#8217;d used that money to print more leaflets or branch out into other towns.<\/p>\n<p>You see, it took me a long time to start seeing my business as something separate from me \u2013 a living entity in itself that I had to <i>service<\/i>, nurture, and grow.<\/p>\n<p>Eventually, my business partner Roger and I saved \u00a38,000 from our workshops. But it still felt weird thinking of it as the business&#8217;s money rather than ours.<\/p>\n<p><b>Obvious-in-retrospect learning point:<\/b> Don&#8217;t think of money you make as &#8216;your money&#8217; \u2013 or, at least, not all of it.<\/p>\n<p>Now we have a seven-figure business, all from that initial \u00a38,000, and we never borrowed money. But I had to make the mind shift from &#8216;my money&#8217; to &#8216;business money&#8217;.<\/p>\n<p>This last one is perhaps the most important of all.<\/p>\n<h3>7. Trying to do it all myself<\/h3>\n<p>Any real success is shared success.<\/p>\n<p>I felt I personally had to be good at everything to succeed. I was always confident in my therapy and made myself become confident in my public speaking and writing.<\/p>\n<p>But I was never going to be the world&#8217;s most technical guy or have the best business brain.<\/p>\n<p><b>Obvious-in-retrospect learning point:<\/b> Surround yourself with people who are better than you at the stuff that will take your business forward and do that soon.<\/p>\n<p>I thought I was &#8216;saving money&#8217; by not getting other people on board. Now, we have a team of people who are much better than I will ever be at a whole raft of things that help our business.<\/p>\n<p>These days, with websites like <a href=\"https:\/\/www.upwork.com\/\">Upwork<\/a> that can provide workers from anywhere for all budgets, there&#8217;s even less excuse not to provide rocket fuel for your business in the form of delegated talent.<\/p>\n<p>If I were starting out now, I would really go for it and not dawdle as I did on the edges of professional fulfilment and success.<\/p>\n<p>Of course, the past is gone. But I hope some of these tips will help you reach your goals a lot faster than I met mine. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By giving you the seven worst therapy business mistakes I made, I hope you can speed up the process of developing a successful practice!<\/p>\n","protected":false},"author":2,"featured_media":5161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":""},"categories":[62],"tags":[49,88,47,87,117],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 7 Worst Business Mistakes I Made as a New 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I've been a psychotherapist trainer since 1998, specializing in brief, solution focused approaches. I now teach practitioners all over the world via our online courses.","sameAs":["http:\/\/www.unk.com\/blog\/","https:\/\/www.facebook.com\/UncommonPractitioners","https:\/\/twitter.com\/marktyrrell"]}]}},"_links":{"self":[{"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/posts\/5100"}],"collection":[{"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/comments?post=5100"}],"version-history":[{"count":5,"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/posts\/5100\/revisions"}],"predecessor-version":[{"id":21520,"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/posts\/5100\/revisions\/21520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/media\/5161"}],"wp:attachment":[{"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/media?parent=5100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/categories?post=5100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unk.com\/blog\/wp-json\/wp\/v2\/tags?post=5100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}