{"id":1437,"date":"2013-12-03T04:49:35","date_gmt":"2013-12-03T04:49:35","guid":{"rendered":"http:\/\/www.unk.com\/blog\/?p=1437"},"modified":"2024-04-12T05:19:32","modified_gmt":"2024-04-12T11:19:32","slug":"how-to-maximize-client-motivation","status":"publish","type":"post","link":"https:\/\/www.unk.com\/blog\/how-to-maximize-client-motivation\/","title":{"rendered":"How To Maximize Client Motivation (It’s All About The Words You Choose)"},"content":{"rendered":"

A man accidentally falls off the platform and gets stuck in the rails of the London underground. A train is fast approaching. Another man crouches down and calls: “Give me your hand!” <\/em><\/p>\n

To his astonishment, the man refuses.<\/em><\/p>\n

His would-be saviour shouts more desperately: “Give me your hand!” <\/em><\/p>\n

But again the man declines. <\/em><\/p>\n

The train is now practically bearing down on him, a great wave of roaring steel. Suddenly, a third man shouts: “Take my hand!” The stuck man takes the proffered hand and is hauled to safety in the nick of time. <\/em><\/p>\n

The second man is amazed and asks the rescuer: “How come he took your hand but not mine?”<\/em><\/p>\n

“Ah, well, I know him! He’s a tax collector. You said ‘Give me your hand’ and he couldn’t bring himself to give anything; I said ‘Take my hand’ – and he found that much easier!”<\/em><\/p>\n

Yes, it’s a joke. But it illustrates how important language is as a motivator.<\/p>\n

Prefer to watch instead?<\/h3>\n