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5 Sleep-Promoting CBT Techniques for Insomnia

How to help your client re-establish a healthy sleep pattern


Insomnia can create a vicious cycle of anxiety that worsens the original sleep problem. The right CBT techniques can often break this cycle quickly.

Megan came to see me for help with insomnia. She had the drawn look of the chronically tired.

Sometimes people can’t get off to sleep, and sometimes they can’t stay asleep once they do manage to finally get there. Megan often veered between the two.

“Sometimes I get off to sleep okay, but then it’s as if I’m worrying about stuff in my sleep and I wake up again and then I can’t get back to sleep. Often, though, I just lie awake for hours and, even though I’m exhausted, I just can’t get to sleep. I know it sounds dramatic, but I feel like insomnia is ruining my life!”

Megan was not alone.

A silent epidemic

How many folks do you know or simply pass in the street who are chronically sleep deprived? You can’t always tell, of course, just by looking.

One study found that almost 10% of people (12.9% of women and 6.2% of men) are suffering from insomnia at any one time.1 And these are just the ones we know about. Another study estimates that it affects 10 to 15% of the population.2

It has been found that cognitive behavioural approaches are effective in treating insomnia without, of course, the risks of sleeping pills – including that of dependency.3

In the same study, the authors described insomnia rather neatly as the “behaviours, cognitions and associations that patients adopt as they attempt to cope with poor sleep but that end up backfiring”. This is interesting. It’s often the reaction to not sleeping, the worry, even anticipatory anxiety, that drives away the very thing we need.

So why do so many people have problems sleeping?

Sleep thieves

I have seen countless insomniacs over the years. Some have had physical problems. Insomnia affects around 44% of people with hypertension and cardiac disease and over 41% of those with breathing problems (not surprisingly!).4 So it’s always important to check our client’s medical profile by asking them if they are physically well or whether they have been medically assessed.

But, as we’ll see in a moment, insomnia can have not just physical but also emotional causes, as well as effects.

Insomnia can have not just physical but also emotional causes, as well as effectsClick To Tweet

Many clients, though, for no apparent reason, simply cannot sleep. Perhaps they’re prone to that self-made stimulant worry, or have simply gotten into the habit of not sleeping. Megan certainly spent a lot of time worrying about the effects of not sleeping.

So what are the common effects of sleeplessness?

Consequences of poor sleep

It will come as no comfort for insomniacs that the potential effects of chronic insomnia are worryingly plentiful, from greatly increased risk of daytime anger5 and therefore heart disease,6 to poor concentration and therefore risk of accidents,7 through to compromised immune function and therefore susceptibility to illness.8

Of course, the stress produced by insomnia can have effects on clients’ emotional lives, making them more labile and leaving them with a sense of loss of control of their feelings. Not at all surprisingly, insomnia is associated with low levels of positive emotion and high levels of negative emotion.9

Megan told me she found herself weeping at work over “stuff that wouldn’t normally matter!” As is the case for many insomniacs, her relationship had suffered as she had less spare capacity to focus on her lover. “When the insomnia’s really bad I can barely function at all!” she told me plaintively.

Of course, we need good quality and quantity of sleep: that means about 6 to 8 hours of the right ratio of REM or “dream sleep” (about 25% sleep time) to recuperative deep sleep, during which the body’s healing and repair takes place.

Megan needed my help. Here are some of the cognitive behavioural therapy (CBT) approaches I used alongside my hypnotherapeutic ones.

Technique one: Encourage basic sleep hygiene

Actually, this is not so much a technique as an array of considerations. Our nighttime psychology and physiology is, in many ways, a reflection of what we do and how we are during the daytime. Ensure your insomnia clients do the following:

  • Get outside in natural light. A study found that people who are exposed to natural light during morning hours sleep better at night than those who don’t get much morning light.10
  • Exercise, early. Getting outside and moving your body seems to help nighttime sleep. Regular morning exercise sets us up not only for the day but also for the night by helping us produce the sleep-promoting hormone melatonin earlier in the evening.11 Check that your client isn’t exercising intensely in the evening, though, as this may elevate adrenaline for hours afterwards, driving sleep away.12
  • Cut out screen time in the evening. Too much screen light around bedtime impedes melatonin production, giving the body the impression that it’s not yet time to sleep. Screen light can make the brain feel it is still daytime and encourage alertness.13
  • Don’t lie in on the weekend. Yes, your client has a sleep debt, but don’t let them try to repay it on weekends. Sleep needs to be regular and habitual.
  • Cut out booze. Alcohol may get people off to sleep, but it tends to compromise sleep quality and can make people wake up later in the night.14
  • Limit caffeine and other stimulants such as sugar.
  • Ensure your client’s bedroom is dark enough. Keep the lighting level low – the darker the better.
  • Wind down. Check your client’s wind-down routine. Have them cease screen time an hour before bed. A warm bath can help warm up the extremities relative to the body core, which aids sleep onset. Wearing socks in bed, while not sexy, may also aid sleep onset in this way.15

Megan told me something else, something I’ve heard over and over: “It’s got to be like a kind of performance anxiety. Bedtime kind of hangs over me; it’s on my mind hours before.”

“Do you feel anxious now if you close your eyes and picture your bedroom?” I asked.

Megan closed her eyes, looking as if she was in danger of sliding into slumber there and then! “Yes,” she said, “I feel a sort of lump in my stomach picturing my room.”

Megan had built up an association between tension and her sleeping environment. Not great for promoting restful sleep.

Obviously, we needed to address this.

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Technique two: Help them change automatic associations

Some insomniacs, Megan included, have told me they sleep better away from where they normally sleep. I’m never surprised.

The brain is a pattern-matching organ par excellence. It builds associations. I have been in the local store, seen a product and automatically heard in my head some bland and annoying jingle. I bet you have too. From PTSD to phobias, addictions to skill building, the mechanism in our brains for forming associations is immense and constant.

There are two ways we can use this to our advantage. First, I asked Megan if she’d be happy changing her bedroom around: putting the bed in a new position and so on. She was. Secondly, I taught her how to relax deeply, then had her build a new calm association when she thought about her bedroom.

She found this useful, she said. But she asked me what she should think about when “trying” to fall asleep.

On the principle that with some things the more you try the more you scare it off, I next wanted to take the trying out of the insomnia. After all, who needs the pressure?

Technique three: Help them stop trying

It’s a catch-22. A double bind. The more you need to go to sleep the more awake you feel. The more you try the harder it gets. In fact, people may be more likely to fall asleep when they try to stay awake!

I suggested to Megan that there are certain things in life we need to let happen. People fall in love, but you can’t make someone fall in love with you, any more than you can make yourself love someone who isn’t right for you. We let our digestions work – we can’t forcibly make them hurry up. And it may be that fertility increases when it becomes less of a stressful, sole focus.16

Sleep is not something you can try to do. All we can do, I think, is create the conditions to invite sleep. When I told Megan this, she nodded.

“What I’d like you to do is stay awake tonight as long as possible [it was, I think, a Friday night]. Whatever you do, don’t fall asleep until you have logged some of your thoughts. Maybe write down the main ones when you are lying awake. If you can, stay awake the whole night to see how your thoughts differ in the wee small hours compared to earlier in the night.”

Note that I used a paradoxical intervention. If Megan succeeded in her task she would stay awake; if she “failed” she would fall asleep. And anyway, it would be useful to discover what she thinks about during the night.

This brings us smoothly to the next technique.

Technique four: Teach passive wakefulness

When we simply observe and let reality come to us, rather than try to impose our own thoughts or biases or habits onto reality, we are said to be mindful. We can watch our thoughts and even feelings, thereby distancing our association with them. We can develop the ‘observing self’. I encouraged Megan to simply watch and observe her own thoughts as she invited sleep but never demanded it come to her.

I taught Megan about depressive and anxious thinking styles, which tend to be absolutist, all or nothing.17 I wanted her to be able to ‘see through’ and detach from these kinds of extremist thoughts, as she was prone to worry. I taught her a ritual of writing down any worries she had before bedtime and locking them away in a drawer. The next day she was to tear up the sheet of paper. The mind is symbolic, and this kind of simple ritual can have amazing therapeutic effects.

I never want my insomnia clients to become too hung up on whether they are conscious or unconscious. I sometimes suggest that staying awake and relaxing deeply may even do more good than having fitful sleep. Again, we want to gently remove the pressure.

And finally…

Technique five: Encourage a trip to hypnagogia

As we fall asleep we pass through a world of semi-dreams called hypnagogia. We experience hallucinogenic ‘dream fragments’ rather than proper dreams (which don’t usually start until 50 or so minutes after we drift off).

Self-hypnosis encourages and invites the hypnagogic process (of which we often have no conscious recall). The old technique of counting sheep in your mind does the same thing. As laborious as it may be, it encourages imagery in the brain and so may kickstart the journey into hypnagogia.

I taught Megan some self-hypnosis techniques, which encouraged both the hypnagogic state and relaxation, and she became well versed in using these techniques for herself. She also enjoyed using the visualizations we practised similar to the ones  in our sleep sessions to promote healthy sleep (simply asking your client to visualize some unstimulating activity can calmly lead them into hypnagogia).

Pretty soon, I’m happy to say, Megan started to sleep through the night again. She said she felt like a new woman, like she really was, before sleeplessness had robbed her of happiness.

Of course, you wouldn’t necessarily use all these techniques or approaches with every client, but I hope you have found something of value here.

Helping a UPTV client overcome work-related anxiety that is disrupting his sleep

Back in 2010 this client was fired from his job. He had failed to deal with many thousands more parcels than had been forecast (by others) so he had been in an impossible situation. He was unemployed for six months as a result. Now he is in a similar job but feels constant and terrible pressure and fears that he might be fired again.

He thinks about work all the time and never switches off. He dreams about work, wakes up at 4 a.m. thinking about it and feels he has to check his phone and email all the time. Mark checks for trauma, asks him to put away his phone at the end of the work day two to three times a week (to start with) and teaches him ‘The Three Things Induction’ to use for himself to help him sleep better and relax.

The client also feels he has to take on the problems of other staff. Mark manages to find a resourceful state of mind and works to help him access those tranquil feelings in order to switch off from work more easily. Members of Uncommon Practitioners TV can watch this session now, and if you’d like to join the online community, you can sign up here to be notified when UPTV is open for new members.

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Mark Tyrrell

About Mark Tyrrell

Psychology is my passion. I've been a psychotherapist trainer since 1998, specializing in brief, solution focused approaches. I now teach practitioners all over the world via our online courses.

You can get my book FREE when you subscribe to my therapy techniques newsletter. Click here to subscribe free now.

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