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Why Telling People How Wonderful They Are Isn’t Always A Good Idea

How too much praise can make you fail

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Research tells us that excessive and constant praise can actually be damaging to self esteem and personal effectiveness

Praise is wonderful, isn’t it?

When someone praises me, I get a lovely warm glow inside and feel great. And they say that the quickest way to get round someone is to flatter them. You have probably enjoyed being praised in your time too.

Maybe you’ve also had that slightly uncomfortable experience of being praised for something you thought was ‘just doing your job’, or for doing something perfectly ordinary and unremarkable.

That discomfort points to some interesting aspects of praise. Is it all it’s cracked up to be? Can praise, can being praised, actually make you less successful?

Now first off I have to say that I’m all for positive motivation. Letting people know they’re doing or have done well can be vital sometimes.

No one likes to be criticised all the time, and only told what they don’t do well. Constant criticism can feel like bullying, and if you never get any positive feedback you can fall into self doubt and despondency.

But, as with all things, it’s the balance that counts. This is not just common sense – the research tells us that excessive and constant praise can actually be damaging to self esteem and personal effectiveness.

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Praise and self esteem

The so-called ‘self esteem movement’ that came to prominence in the 1980s and 90s would have us believe that praise and positive encouragement is something you can’t have too much of. If a little praise is good, then a ton of praise must be even better, right?

The theory is that to raise self esteem we must tell each other how wonderful we all are, all the time. A constant diet of positive reinforcement and encouraging affirmations will – so the adherents claim – make us academically smarter, persuade us to come off drugs and get us to perform better on every level. Constant praise will lift the self esteem of the whole world and make everything better. However, like many other over-simplified ideas before and since, it doesn’t quite work like that. And in some ways, as I’ll explain, it backfires in a decidedly destructive manner.

Think of praise for a moment as a kind of food or medicine. No one would argue that healthy nutrition or necessary medication is a bad thing. But it’s also clear that what’s good for you in small or measured doses can be bad for you if you have too much of it.

We all need a correct and balanced dosage of food or necessary meds. Too much food, no matter how healthy it is, can make us sick. One headache tablet may help your head feel less sore, but a hundred tablets will not make you feel one hundred times as good.

Everything requires appropriate dosage, from exercise to allergy pills.

It’s the same with communication – including, of course, praise. What strength of dose is required? How often should it be administered? Constantly praising someone to the skies can make them addicted to praise. Addiction to praise can be as destructive in its way as any other addiction. It can make you incapable of doing anything effectively without your ‘fix’.

It’s a little understood fact that too much praise can be really bad for children, for clients, for patients and, yes, for you and me too.

The unintended consequences of excessive praise

In a study first published in 1998 in the Journal of Personality and Social Psychology (1), children were rewarded for simply ‘doing their own thing’ – drawing, playing and so on. But when the rewards were discontinued, the children tended to lose interest in the activity.

They went from being satisfied with the intrinsic reward the enjoyment of doing the activity for its own sake to contingent reward – doing the activity for the sake of an external reward. Contingent reward reduces the appeal of intrinsic reward. The children stopped seeking satisfaction from the activity itself and started expecting it from a source outside the activity, such as the praise of an adult. If this outside reward wasn’t forthcoming, they lost interest.

So, expecting praise for doing things can pretty soon make that thing seem not worth doing at all if you don’t get the praise.

But there is an even bigger danger in becoming addicted to praise.

The dangers of exceptionalism

The late great Dr Milton Erickson used to say that he was wary of over praising his patients for doing things that they should be doing anyway.

He found that giving too much praise to a patient for starting to work, or socialising with friends, or being polite in public, sent the message that what they were doing was out of the ordinary, that it was special in some way. Whereas, of course, what they really needed in order to live a healthier life was to assimilate such patterns of behaviour as normal, everyday and not especially praiseworthy. I don’t expect to be constantly praised for not mugging old ladies.

This is not to say that we shouldn’t acknowledge positive changes in people, but over-doing the praise can be dangerous. This is because if we imply that something is exceptional then that makes it the exception to what is actually normal. Constantly praising me for not mugging old ladies implies that mugging old ladies would be more ‘normal’ for me!

We don’t want healthy behaviour to be seen as exceptional.

So rather than saying something like:

“Wow! That’s amazing! You managed to meet your friends for coffee this week! You are so brave!”

which implies it was an amazing event and almost by definition amazing events are not the norm, we might rather say:

“It’s good to hear you’ve started meeting your friends for coffee. That’s a much more normal way of living than staying shut in your room all the time.”

Here we acknowledge the good step but emphasize its normality, reinforcing the idea that being stuck in one room by yourself is the less normal state of being. Meeting friends for coffee shouldn’t be the amazing reality-defying exception.

In parts of the United Kingdom, the Education Maintenance Allowance (EMA) pays young people up to £30 a week for attending classes. Not for passing exams. Not for learning. Just for turning up. This benefit is intended to make it easier for young people between 16 and 19 years of age to continue in education, which is a praiseworthy social aim.

However, many college teachers have reported seeing more disruption in classes from EMA recipients, some of whom don’t appear to feel under any obligation to learn anything while they are there. They are ‘rewarded’ for the exceptional effort of getting their butt into the classroom, so why make any further effort?

Being rewarded, whether with money or over-the-top praise, for doing things you really should be doing anyway, can diminish genuine motivation.

Excessive praise might be well intentioned, but it can work against your and other people’s genuine best interests.

Counterproductive results

Imagine a self-harmer, maybe someone who cuts themselves with a blade, or smokes cigarettes. This person routinely harms themselves.

Now if a self-harmer starts to resist this self-sabotaging behaviour that, of course, is an excellent thing. But if you try to encourage them by showering them with excessive praise for not doing what they shouldn’t be doing, this ‘encouragement’ carries a malign subtext.

Essentially, it says:

“What you are doing (not self harming) is very difficult, and therefore extraordinary, and by extension it would be more ordinary, and therefore normal, to just go back to the self harm…”

Hugely praising someone for being ‘strong’ and ‘brave’ in not smoking implies that it is – and always will be – a continual struggle, requiring huge degrees of courage to not self harm. I would much rather convey the message:

“Great! You’ve stopped smoking! Now let’s move on!”

But this is not just about stopping a negative behaviour and engaging in a positive behaviour.

Consider positive behaviour on its own, you know, those worthwhile things that we could be doing, like giving up time to help others, or signing up for a course in some subject or skill. Imagine a person who would only ever consider engaging in such activities if someone guaranteed to keep telling them how wonderful they were for doing it.

How genuinely effective would such a person be?

Positive labels can do as much damage as negative ones

Excessively praising someone could actually make them less happy in the long term because they it can diminish their capacity to find intrinsic reward in anything. Which would be a massive handicap. We need to move on from labelling good actions and good behaviour as out of the ordinary, even if we are only doing this implicitly.

Praising children for turning up to school, not being disruptive or actually handing in their home assignments is poor preparation for a life of real excellence, because we are turning ‘normal’ into ‘excellent’ and genuine excellence thus loses its value.

Making a huge deal out of anything someone achieves – or attempts – may just be encouraging ‘praise addiction’. And being a praise junkie is an impediment to real success. The weird fact is that being positively labelled may be as detrimental to genuine success as being negatively labelled.

This, in fact, was the conclusion of an extended study conducted by psychologist Carol Dweck and her team at Columbia to investigate the impact of praise on students in twelve New York schools (2). They found that kids who were praised for ‘being smart’ stopped making an effort much earlier than kids praised for ‘working hard’.

The students were all given an easy test consisting of a set of puzzles, and were then given a single statement of praise (regardless of the actual results). Half were praised for their intelligence, the other half for their effort. They were then offered a choice of two further tests. One of these was more difficult than the first test, but the researchers told the students that they would ‘learn a lot’ from attempting it. The other was a simple test, very like the one they had done first.

The children who had been praised for their effort overwhelmingly chose to tackle the harder test. Those who had been praised for their intelligence mostly chose to do the easy test.


Well, why would you risk losing that lovely praise which seems, after all, to be the object of the endeavour?

The trouble is, empty praise can make looking smart more important than being smart. The self-esteem movement has focused on praising people just for ‘being who they are’. It didn’t warn us of the possible dangers of doing this.

How to handle praise

So here’s the take home message:

  • Don’t over-praise people (or yourself) for doing stuff you should be doing anyway. Sure, it’s good I don’t go around stealing from people, but it should also be my normal behaviour. So be discerning and selective with praise. Ask yourself: “Am I being praised (or praising someone else) for normal human behaviour?”
  • Focus on the normality of the desirable behaviour rather than implying that it’s exceptional and therefore not something that can happen often.
  • Don’t expect praise for everything and don’t always praise others, or you’ll be fostering praise dependency and an inability to pursue excellence for its own sake. If you don’t praise all the time, the praise you do offer has more potency.
  • Focus on what is actually within a person’s control (like hard work) rather on nebulous and essentially meaningless characteristics. “You have worked really hard!” implies that success was something they could consciously influence. Telling someone they are “fabulous” for completing something gives them no meaningful information about their input.

Sugar is nice, but a little goes a long way and too much can really screw you up.

The right kind of praise at the right time and in the right quantity can help you develop the habit of excellence, but a diet of uncontrolled praise won’t do you or anyone else any favours.

For more information on praise and self esteem, read my book ‘A Helping Hand‘.

New Ways of Seeing Ebook

Get my book FREE when you subscribe to my therapy techniques newsletter

Download my book on reframing, "New Ways of Seeing", when you subscribe for free email updates

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Mark Tyrrell

About Mark Tyrrell

Psychology is my passion. I've been a psychotherapist trainer since 1998, specializing in brief, solution focused approaches. I now teach practitioners all over the world via our online courses.

You can get my book FREE when you subscribe to my therapy techniques newsletter. Click here to subscribe free now.


  1. Can the promise of reward increase creativity? Eisenberger, Robert; Armeli, Stephen; Pretz, Jean. Journal of Personality and Social Psychology, Vol 74(3), Mar 1998, 704-714.
  2. The Perils and Promises of Praise. Carol Dweck. Educational Leadership, October 2007 | Volume 65 | Number 2 Early Intervention at Every Age. Pages 34-39.

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  • disqus_nhehem5JLG

    hello Mark and team,

    first of all, thanks for the really great articles, thoughts and hypnosis scripts! and most of all, for the empathy and the caring :)

    i understand that praise for “normal” behaviour may not be necessary but can we compare these two ‘normal”? ie my normal behaviour consists in not mugging old ladies but a patient’s” normal” is equal to my “extraordinary” behaviour and vice versa. if we praise them for doing good, it s because they succeed in getting out of their pathological behaviour and only for that -the praise applies JUST to this success and not to normal behaviour in general. because what is normal behaviour for us (and therefore with no need of constant praise), it s something difficult or out of reach for them. therefore, while they are still in the process of overcoming a bad habit, praise, i believe, (even a little more than a small dose) helps them to “raise” from their “normal” to our normal, it serves as a tool. would it be then a good idea to tell them, directly or indirectly, that the praise regards their EFFORT to overcome harmful behaviour – since they get out of their way to do this – and not the newly acquiered “normal” behaviour itself?

    warm regards,


    • Hi dz
      That’s an interesting point. I think praising the effort or intention can be a great thing. Or even saying something (maybe to a child) like: ‘That’s right you behaved properly at dinner tonight.” IOr even “you’ve started behaving properly which is great!” In this way we acknowledge that they did good but still framed it as expected and right (rather than extrodinary and rare). All the best, Mark.

  • David Wreathall

    This content makes great sense – simple, when it’s pointed out! It’s so easy to say “fantastic”, when honestly, it wasn’t – it devalues your praise when it’s really justified. It’s great to be able to analyse the ways different types of praise can affect us.

    • Thanks David, yes praise like anything can devalue if there’s too much with the danger that it becomes the only acceptable fuel for effort. I also think there is something praiseworthy (to be a bit ironic) in being able to work hard for long periods on very little praise. I like Mark Twain’s sentiments:: “I can last two months on a good compliment.” : ) We weaken ourselves if we can only work hard in we are constantly praises and we can weaken others if we always and only praise them. Of course unremitting criticism is just as bad. All best wishes, Mark.

  • Janet Tierney

    Wow! I think you hit the nail on the head here. You have given me a lot to think about. In an era where kids are given a trophy-medal just for showing up and no scores are kept In sports to teachers not being allowed to fail students that are not attending classes or completing assignments, this information is so relevant and poignant. As a therapist I am guilty at times I am sure of using praise excessively. Often it backfires anyway. There is a resistnce to hearing it. Now I have a better understanding of why. I will be rethinking and adjusting how I approach this. Thank you so much for this. Very helpful information. I love your quote, namely that ” praise becomes only acceptable fuel for effort”. Will remember that moving forward.

    Janet T

  • Minnie Girl

    Mark, does this also apply in say, a student praising a teacher? I take group dance lessons and I am often impressed with the dance teacher – so the praise / feedback is always genuine. And when I give praise, it’s specific. I’ve been to group classes elsewhere and I like a lot of what she does (in my opinion, many of these things should be the norm, but they’re not. Then again her school is a bit more “high level” than the average dance school that is teaching dance just for fun.). But I feel this way so often it got me thinking expressing positive feedback so often may be too much. Not only as far as making her feel uncomfortable (although she’s never seemed uncomfortable) or feeling like I’m trying to be manipulative (the debt you spoke about) or actually even demotivating her! What are your thoughts about feedback in these type of situations?

    • Hi Minnie Girl. That’s a great question (see I just praised you ; ) Seriously though positive feedback is wonderful for teachers or anyone when it’s specific and time limited because it can take the pressure off them. So by specific I mean something like: “I really think that the way you delivered you talk today was very reassuring for the students because….” So that is specific and time limited. It’s what specifically you felt was good about the talk (or whatever) and also it’s “today”.

      Now if I say to someone (prone to feeling pressurised) “You ALWAYS give fantastic talks!” Not only is that non specific it’s a lot of pressure because it’s “always.” So time limited and specific praise will tend to feel more real for people. People with low self esteem which, in part, is a kind of “allergy” to praise may feel alienated and misunderstood by praisers which is why we need to tread carefully when giving positive feedback to those with low self esteem. But as far as praising your teacher goes I’m sure it’s great for her and, as you say, it seems comfortable for her.

      • Minnie Girl

        Love to know/learn about the “time limited” component (if that was in your blog post, I had missed it.) I’ll make sure to weave it into my compliments.

        I’m so glad to learn about this because I really do enjoy complimenting her! So now I know it’s OK (as long as she continues to seem comfortable with it).

        Thank you so much.